Did you know that before I moved completely into running a national organization of work at home moms, I was a full-time profit consultant? I offered profit generating strategies for direct sellers and network marketers. I have to admit, not many of my clients executed the tactics that I shared with them. Largely because they discovered that there was no “magic pill” that they could swallow that would morph them into millionaires. However, a few of my clients did apply and implement my suggestions on a daily basis and found themselves generating five to ten times more money than what they were originally making.
Though I don’t coach 1-on1 any more, I do like to keep in contact with my former clients. This morning I was eager to check in on a few and wish them a fabulous 2009.
One in particular is still on my mind. She had followed my suggestions to the letter and began to generate 6 figures. Wow! When I spoke with her today, she informed me that she is now barely making ends meet. She went on to explain that the economy made it too difficult for her to do business. I asked in my usual mamma tone, “Oh yeah, and just how did the economy bring you down from 6 figures to zip figures?” She laughed and said “Don’t you look at the news?” I assured her that I look at the news once, maybe even twice a day. I prodded further, “Did watching the news make you lose money?” “No” she continued abruptly, “I guess I just lost my focus with everything that’s happening”. “That’s completely understandable”, I said “But I still don’t understand how you could crash and burn in less than a year….” My former client laughed nervously and replied “Girl, they kept telling me that everybody was broke, so I stopped looking for new customers.”
Now you are probably wondering what the heck happened to the customers that she did have, huh? So I was I! She went on to explain that a few of her customers could no longer afford her products. This made her feel that because of the fall of the economy, her success was over. She didn’t know what to do, so she did nothing.
I inquired further, this time in my Dr. Phil voice, “…and how’s that working for ya?”
Amazing huh? Just a few choice words from a few choice people can destroy your business, if you allow it.
Of course, I offered my consultant services for 6 months. And of course, she agreed and will be generating 6 figures once again.
I share this with you because I want you to remember:
It doesn’t matter how much coaching, training and consulting you receive. If you don’t follow through and stay consistent in building your business…your business is toast.
Doing nothing is not an option.
Even if you are a top producer, there is always more that you can discover and apply to your own business. The world is always in a state of change. You and your business must adjust and flow with it.
Most people need to watch their pennies these days, but not everyone is completely bankrupt.
Every million dollar producing business owner that I have had the pleasure of speaking with all said the same thing. They are committed to their business regardless of______________. (You can fill in the blank with what ever is stopping you right now)
