Tuesday

I Could Be Rich Just Like Her - Part 2 of 2

Picture it. A young mother with no business experience uses her passion and talent to start her own business. People told her that she was crazy. They told her that her business could never survive the competition. But she was headstrong and determined to make a go of it. After years of hard work, she is now an entrepreneurial icon who inspires others to follow in her footsteps. "I could be rich just like her!" you say to yourself as you stare at the words on this page, "But how the heck did she do that?" you are probably wondering.

I'm going to tell you how she did it because there are no secrets to her level of success. All you have to do is follow in 4 of her enlightened footsteps:

Footstep #1
Choose a business based on your own personal interest and passion.
A lot of things look like great opportunities-and that's because they are. Any business worked correctly and diligently will bring forth some sort of income, but very little joy on a daily basis. If you stop focusing on just the monetary promises, you will easily discover that certain opportunities may or may not be the right one for you. Your own joy must be present in your business in order for it to be a genuine success. If you find that you are joyfully using the product or service regardless of the number of clients that you have, then you have made the right selection.

Footstep #2
Match your business with the right consumers.

Your business can not be all things to all people. You will find that all consumers may need your service, but most will not want it. You could spend hundreds of hours and thousands of advertising dollars trying to convince them otherwise, or you could simply strive to reach more targeted customers who actually want your service. Begin to think in terms of how your product will solve the problem of a specific consumer. Then conclude by figuring out where that perfect consumer seeks his or her solutions so you will know how to reach them. You will find that the market you have pre-qualified is more responsive, ready and willing to pay for your service.

Footstep #3
Step away from the crowd to identify yourself.
Standing out from the crowd can give your business the competitive edge it needs to succeed and ultimately make you more money. Even if you do not have a unique product, you can discover a unique way of selling your product that will connect you with a unique group of consumers. A great example comes from the book "Home Made Money - Bringing in the Bucks" by Barbara Brabec: Barbara writes, "...if you were to offer an originally designed vest and call it a handmade patchwork vest, you'd likely appeal to the type of buyer who might pay $25 to $45 for the item at a crafts fair or in a small shop. On the other hand, if you were to take the same item, create half dozen other unique vest designs and call the line InVestments, you might be able to sell the garments for up to $500 to an exclusive audience who are used to spending thousands of dollars on designer clothing." Hmm...now that's thinking out of the box.

Footstep #4
Allow your business to make the money for you.
Did you know that 97% of home based businesses fail because they simply did not have a quality business process in place? We always feel that we can do it all. Well of course we can, we are women! But when exactly do we plan to do it all if we are doing everything else too? So what do you do? Should you push forward crossing your fingers that you won't fail just like the other 97% percent in your group? Absolutely not! You will check back into reality and put a system into to place to guarantee that you will not fail. Start by making a list of all of the daunting tasks that you have to do everyday to keep your business going, and then research the virtual assistance and technology available to help you automate those pesky tasks.

The worst thing you could do to your business is "wing it" and hope for the best.
If you truly want to be "Rich Just Like Her" then you will need to realize that the desire alone will not assure your success. You will need to do the work associated with the success you desire. It may be hard at times, but it is so worth it!